Description
Overview

The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.


Key Responsibilities

+ Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.

+ Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.

+ Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.

+ Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.
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