We are seeking a dynamic Digital Experience Specialist to lead the development and optimization of our digital products while managing customer relationships through effective CRM strategies. This hybrid role combines product ownership with hands-on CRM management, ensuring seamless digital experiences and data-driven customer engagement (a combination of Digital Product Owner & CRM Specialist roles). The goal is to ensure seamless digital experiences and data-driven customer engagement.

You will be responsible for designing and executing A/B tests to improve user journeys, developing targeted campaigns, and implementing automated workflows to nurture leads and maximize conversions. A strong understanding of CRM systems is essential, as you will manage customer data, segment audiences, and leverage insights to deliver tailored experiences across digital channels. The ideal candidate will have a passion for data analysis, experimentation, and continuous im...