Role Overview

The Director – Digital will lead Chandigarh University's digital marketing strategy, brand visibility, lead generation, performance marketing, and digital transformation initiatives. The role is responsible for driving student acquisition, enhancing online engagement, optimizing digital channels, and maximizing ROI across all digital marketing efforts to support the university's growth objectives.

Key Responsibilities

Digital Strategy & Leadership

• Develop and execute comprehensive digital marketing strategies aligned with enrollment and branding goals.
• Lead digital transformation initiatives to enhance student acquisition and engagement.
• Drive innovation through AI-powered marketing, automation, and emerging digital technologies.
• Establish annual digital marketing plans, budgets, and performance metrics.

Performance Marketing & Lead Generation

• Lead paid marketing campaigns across Google, Meta, ...