Develop and execute performance marketing campaigns across Google Ads, Facebook, LinkedIn, Instagram, and other digital platforms to achieve lead generation, engagement, and sales objectives.
Design customer acquisition strategies tailored to life insurance audiences using a multi-channel approach.
Social Media Performance Management
Analyze and optimize social media content and campaigns to drive engagement, reach, and conversions.
Collaborate with the social media team to ensure alignment with brand guidelines and marketing objectives.
Social Care & Listening
Manage Social Care Team handling monitoring and responding to customer inquiries, complaints, and feedback on social platforms to enhance the customer experience.
Use social listening tools to analyze sentiment, identify trends, and inform content and campaign strategies.