JOB DESC / ROLE & RESPONSIBILITY

• Led high-impact D2C eCommerce marketing campaigns focused on driving revenue growth, improving conversion rates, reducing cart abandonment, increasing checkout completion, and maximizing ROAS & AOV through data-driven performance marketing and CRO strategies.
• Optimized full customer funnel across paid media, CRM (email/SMS/push), landing pages, product pages, and checkout experiences by executing A/B testing, retargeting, personalization, UX/UI improvements, urgency messaging, social proof integration, and behavioral analysis using heatmaps/session replays to improve engagement and purchase conversion.
• Collaborated with cross-functional and regional teams on campaign execution, pricing, promotions, merchandising alignment, and post-mortem performance analysis while monitoring KPIs including conversion rate, revenue per visitor, customer LTV, and campaign efficiency to deliver actionable insights...