Position Overview
Job Description
Product Strategy & Vision
• Define and evolve the DAM product vision and roadmap aligned to enterprise content strategy and operating model
• Position DAM as the single source of truth for approved content, supporting modular, omnichannel activation
• Establish a forward-looking roadmap incorporating AI/agentic capabilities (auto-tagging, semantic search, performance insights, intelligent lifecycle management)
Platform Ownership & Delivery
• Lead end-to-end DAM implementation and optimization (e.g., Aprimo or equivalent)
• Define and manage product backlog, prioritization, and release planning
• Partner with engineering, vendors, and system integrators to deliver scalable, secure solutions
• Ensure alignment with enterprise architecture, data governance, and security standards
MLR, Compliance & Content Lifecycle Integration
• Integrate DAM tightly with MLR systems (e.g., Veeva PromoMats) to maintain:
o Approval lineage
o Version co...