BASIC FUNCTION

The Digital and Multimedia Associate supports the development and execution of digitally driven marketing strategies to enhance brand awareness, consumer engagement, and demand generation for The Laguna Creamery Inc. brands. The role focuses on managing digital platforms, implementing omnichannel initiatives, and ensuring effective execution of marketing activities across the consumer journey. Collaborates with internal teams and external partners to deliver consistent digital presence and support overall business objectives.

DUTIES AND RESPONSIBILITIES

1. Support the development and execution of digital marketing strategies in collaboration with category and marketing leads.
2. Work with stakeholders to identify key digital KPIs, monitor performance, and recommend optimizations based on data and insights.
3. Execute digital campaigns across the consumer funnel; from...