Flexible Work, Better Balance
As a Digital Analyst, you will be responsible for extracting actionable insights from diverse data sources to fuel our digital growth. The Digital Analytics team plays a critical role in helping cross functional partners understand the drivers of site performance while providing actionable insights to drive future strategy across online merchandising, web product management and desktop and mobile shopping experience.
Primary Responsibilities:
• Utilize Adobe Analytics, SQL, Tableau to create reports
• Analyze web analytics and other data to identify trends and provide insights to optimize digital merchandising strategies
• Design and execute A/B and multivariate tests across digital channels, translating results into actionable insights
• Build and maintain dashboards and reporting in Tableau to track performance and inform decision-making
• Support and oversee analytics implementation (tagging, event tracking, data quality ...