Position Overview
Part Time Role: You can have a full time role and work this role as well.
+ manages various aspects digital analytics platforms and operations that enable insights to optimize consumer acquisition, engagement, conversion, and retention.
+ implement analytic capabilities and ensure best practices are leveraged.
+ digital-specific expertise in various areas: vendor management, digital analytics coding, development, implementation, configuration, privacy compliance, marketing tagging, and data analysis in digital-centric platforms.
Essential duties and accountabilities:
• Manage implementation and coding of digital analytics for both new and ongoing programs, this includes serving as subject matter expert in the development of technical requirements and configuration for new projects to enable the measurement of KPIs.
• Manage and maintain components of digital data architecture (data layer, tag management systems, consumer privacy, A/B testing, ...