⏰ Full-time

Deposit & Debit Category & Segment Marketing Head

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HCM Nexus Consulting

                    Location
                    📍 Makati, Philippines
                

                    Posted
                    📅 June 08, 2026
                

                    Work Type
                    ⏰ Full-time
                

Position Overview

About the Role
You will lead the banks Deposit & Debit Category and Segment Marketing function, owning customer insights, journey design, and end-to-end marketing strategy for upper-retail segments. This is a leadership role that requires a data-driven marketer who can orchestrate cross-functional teams, drive adoption of deposit & debit products, and unlock new revenue through customer-centric lifecycle programs.
What Youll Lead

Customer Insights & Segmentation

Build a deep understanding of the upper-retail customer segmentbehaviors, motivations, lifecycle triggers.
Map end-to-end customer journeys and develop detailed personas to guide messaging, content, and channel selection.

Marketing Strategy & Planning

Lead the team in designing cohesive, multi-channel marketing campaigns that deepen usage, loyalty, and engagement across deposit and debit portfolios.
Drive upsell and...
                

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Job Details

⏰

Employment Type

Full-time

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