The Opportunity

We are seeking a data-driven and results-oriented Demand Generation Manager to join our Demand Generation & Marketing Operations team. In this role, you will be responsible for planning, executing, and optimizing multi-channel campaigns to generate a high-quality pipeline and drive revenue growth. You will manage our paid media campaigns, own the execution of our Account-Based Marketing (ABM) programs, and support promotional efforts for key events and webinars. The ideal candidate has a deep understanding of B2B marketing, a passion for optimization, and a proven track record of driving measurable results.

What you’ll be doing

Account-Based Marketing (ABM)

• Own implementation, optimization, and reporting of campaigns across ABM platforms including DemandBase, Influ2, Madison Logic, etc. for 1:1 and 1:few digital campaigns.
• Report on digital ABM campaign performance to stakeholders with actionable insights.