Role Summary The Product Manager (CVP debit cards) will be responsible for managing and evolving the end-to-end debit card product portfolio, with a strong focus on customer value proposition (CVP), usage growth, and lifecycle optimization. The role will support CVP refresh initiatives across affluent and emerging affluent segments, ensuring benefits are operationally sound, commercially viable, and aligned to customer needs.toend debit card product portfolio, with a strong focus on customer value proposition (CVP), usage growth, and lifecycle optimization.
The role will work closely with crossfunctional teams and external partners to enhance card acquisition, engagement, and retention and to deliver competitive, scalable, and compliant debit card benefits that drive everyday spend, engagement, and customer satisfaction.
Main Responsibilities
Own and evolve the debit card product value proposition across key customer segments (Emerging affluent, Affluent). Identify customer ne...