Position Overview
Job Description
- Develop and maintain econometric models to measure marketing effectiveness, attribution, and incrementality across multiple channels and touchpoints
- Design and execute controlled experiments (A/B tests, geo-experiments) to validate marketing strategies and optimize campaign performance
- Build predictive models for customer lifetime value, churn prediction, and acquisition cost optimization
- Analyze complex marketing datasets from multiple vendors and platforms to extract actionable insights
- Collaborate with central performance marketing teams to translate business questions into analytical frameworks and statistical models
- Develop AI agents and automated analytical workflows that codify marketing analysis expertise and scale insights generation
- Work with AIOps engineering teams to productionize analytical models and AI agents into scalable, automated systems
- Partner with software enginee...