Job Descripton:
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~ The Data Architect is responsible for designing and governing enterprise-grade data models on Adobe Experience Platform to support unified customer profiles, advanced analytics, and real-time activation in banking and financial services contexts.
~ Design and manage XDM schemas for profile, event, and lookup datasets
~ Define identity resolution strategy including primary and secondary identities
~ Configure merge policies to support compliant and accurate profile unification
~ Ensure data models support analytics, segmentation, journey orchestration, and activation use cases
~ Apply data governance, classification, and quality standards across datasets
~ Collaborate with data engineering and activation teams to ensure model alignment with ingestion and activation needs
~6–10 year...