Job Summary

Customer Value Management (CVM) role is responsible for driving customer lifecycle strategies to maximize customer value, retention, and revenue. This role focuses on understanding customer behavior, executing targeted campaigns, and optimizing engagement throughout the customer journey.

Job Qualifications

Required:

- Bachelor’s degree in Business, Marketing, Data Analytics, or related field.
- 3-5 years of experience in CVM, CRM, Growth, or Customer Insight
- Strong analytical and data interpretation skills
- Experience with customer segmentation and campaign management
- Excellent communication and problem-solving abilities.

Job Accountabilities - Key Accountabilities

Data Analysis & Insights:

Collect and analyze customer feedback, surveys, and behavioral data to identify pain points and improvement areas.

Customer Journey Mapping:

Evaluate end-to-end custom...