Responsible for developing, implementing, and optimizing customer relationship management strategies to improve customer engagement, retention, loyalty, and revenue growth. This role manages CRM platforms, customer lifecycle campaigns, segmentation, automation, and analytics across marketing, sales, and customer success functions.

Key Responsibilities

• Develop and execute CRM strategies aligned with business goals
• Manage customer lifecycle campaigns including onboarding, retention, reactivation, and loyalty
• Build personalized communication journeys across email, SMS, push notifications, and other channels
• Improve customer engagement and retention metrics

CRM Platform Management

• Administer and optimize CRM systems (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics)
• Maintain customer database accuracy and data hygiene
• Configure workflows, automations, dashboards, and integrati...