Job Title: Senior CRM Executive

Location: New Delhi (Naraina)

Salary: 3.5 - 6 LPA

Role Overview

The Senior CRM Executive will own customer retention, customer engagement, and lifecycle marketing. The role is responsible for increasing repeat purchases, customer lifetime value (LTV), and CRM-generated revenue through WhatsApp, Email, SMS, loyalty initiatives, and customer research programs.

Key Responsibilities

WhatsApp Marketing

• Execute weekly WhatsApp campaigns.
• Manage promotional, engagement, and reactivation campaigns.
• Track campaign performance and revenue contribution.
• Optimize campaign effectiveness through audience segmentation and personalization.

Email & Lifecycle Marketing

• Manage customer journeys and automated f...