Position Overview
Responsibilities - Translate brand and commercial plans into actionable initiatives for Traditional Trade (visibility, promotions, activations).
- Lead execution in point of sale, ensuring the correct implementation of materials, visibility and brand guidelines.
- Develop and follow up customer plans with key clients and distributors in the traditional channel.
- Identify opportunities to grow distribution, visibility and sell-out based on channel dynamics and customer needs.
- Coordinate with Sales, Brand and external agencies to ensure timely and high-quality execution.
- Track and evaluate performance of activations and initiatives, providing insights and recommendations.
- Manage budget and resources assigned to activations in the channel.
- Ensure excellence in execution across priority markets and key customers.
- Drive KPIs such as sell‑out growth, distribution gains, visibility compliance and executi...