Job Description
Customer Marketing Manager – Organized Trade (OT)
Department
Sales
Reporting To
Head – Trade Marketing & Sales Excellence
Direct Reports
- Senior Officer - MIS
- Customer Marketing Executive
Experience Required
6–10 years of relevant experience in Sales or Trade Marketing roles within the FMCG industry, with at least 2 years of experience in Modern Trade / E-commerce Key Account Management (KAM).
Educational Qualification
Master’s degree in Sales & Marketing or a related field.
Role Purpose
The Customer Marketing Manager – Organized Trade (OT) plays a critical role in driving demand generation at retailer and distributor levels within the Organized Trade channel. The role holder is responsible for developing customer marketing plans, strengthening brand perception, preparing channel-wise trade calendars, and executing in-store activations to achieve sales objectives and broader organizational goals.
The position focuses on ma...