SUMMARY:
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POSITION INFO:
Drive category growth and shape shopper strategy at scale. This is a high-impact role where commercial insight meets execution excellence. You will be accountable for developing and delivering an integrated “Sales Out” category strategy that maximises basket conversion and drives brand and category growth. Working across channels and key customers, you will translate commercial objectives into actionable shopper plans, underpinned by robust analytics, pricing strategy, and trade marketing execution. This role sits at the intersection of Marketing, Sales, and Finance , requiring strong collaboration to build and execute customer-specific plans. You will play a critical role in embedding customer marketing capability within the business unit while continuously enhancing team performance and commercial outcomes. Our client is a leading FMCG organisation with a strong portfolio of brands and a reputation for innovation, ...