Roles and Responsibilities

Manager/Senior Manager – Customer and Consumer Insights (CMI Function)
Role Summary:
Are you in love with consumers, customers and their varied behavioural patterns they display while consuming a product or a service? Do you like connecting dots and developing sharp hypothesis? Are you intrigued by user behaviour, cultural trends and patterns and want to decode them in the context of your industry? If yes, this could be interesting for you.
As a key part of this team, you will be required to partner with the Product, Marketing and Brand teams to understand the product journey and bring to life insights that will create an impact to the users and well as the brand’s growth. You’ll work closely with the senior leadership to deliver timely and actionable insights, partner with agencies and manage project delivery and operations end to end. You’ll also have to look beyond the traditional methodologies the find critical answers, ...