Work closely together with marketing and digital transformation specialists to understand their needs in terms of data to operate and steer their marketing strategies.
Develop customer behavioral profiling based on demographic, product usage and multi‑channel touchpoints data (from digital to call center).
Utilize machine learning, statistical modeling and feature engineering techniques to develop powerful response predictive models that anticipate customer responses and behaviors.
Develop robust scheduled data feeding procedures by extracting data from multiple data sources, perform data preparation and apply ML models.
Develop Business Intelligence dashboards to track customer portfolio KPIs, digital adoption and marketing initiatives performance.
Become the data steward of reference for customers and touchpoint data. Collaborate with Information Management specialists to ensure data integrit...