Drives customer delight and loyalty through brand experience moments
The role is the most valuable marketing asset, as it works directly with customers and thus brings the brand experience to life, through product explanations, demonstrations, active cooking events to experience the uniqueness and smartness of the Miele appliance use.
Responsibilities
Develop & own the full year activity plan. With budget, follow up & evaluation. Secure cost efficiency & ROI
Organization, planning, ownership & execution of courses / workshops, including preparation of food and event-rooms prior to cooking events
To continually review customer events, evaluating their effectiveness to ensure that they support the customer and generate profit
Give sales advice / lead customer to buying appliance that suits his cooking habits best - face to face and on all other f...