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⏰ Full-time

CRM Specialist / Lead (SMS Campaigns)

Dempsey Resource Management Inc.
Location 📍 quezon city, Philippines
Posted 📅 June 13, 2026
Work Type ⏰ Full-time

Position Overview

On-site - Quezon City 3-5 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

Key Responsibilities

  • SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign calendar aligned with casino and sportsbook promotions.
  • Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g. bonus reminders, churn reactivation, inactivity nudges).
  • Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new depositors, high churn risk) to drive tailored messaging.
  • Copy Development – Collaborate with Creatives and Product teams to develop high-converting, brand-aligned SMS copy.
  • Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs using internal dashboards or telco tools.
  • Tech & Vendor Coordination ...

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Job Details

Employment Type
Full-time
📊
Category
Marketing & Media
🏠
Work Arrangement
On-site
📍
Location
quezon city, Philippines