Position Overview
Description We are looking for a CRM Martech Manager to lead marketing technology initiatives for three B2B manufacturing brands in New York. This contract opportunity is ideal for a hands-on team member who can strengthen customer engagement, improve lead management, and turn performance data into practical business recommendations. The role will focus on Microsoft Dynamics 365, marketing automation, and cross-functional collaboration to help marketing and sales teams create a more connected customer journey.
Responsibilities:
• Direct the day-to-day strategy, administration, and improvement of Microsoft Dynamics 365 across multiple business units.
• Create and refine automated campaigns, workflows, and customer journey programs that support lead nurturing and conversion goals.
• Plan and launch B2B demand generation initiatives that guide prospects from initial engagement through sales readiness.
• Analyze campaign, funnel, and engagement data to uncover trends a...