Design, execute and monitor direct marketing promotions, campaigns and interventions
Monitor data quality, segmenting, marketing activities and assessment
Communicate with corporate CRM regarding activities, planning, updating and co‑ordinating
Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base and implement an Always On maintenance strategy
Attend to club requests, complaints and queries and monitor resolution within agreed timelines
Plan and implement CRM campaigns and communication initiatives
Track performance of CRM campaigns and draw up performance reports
Draft all relevant corporate and guest communication
Implement communications process to keep track of all communication
Flexibility to work in line with client's operational requirements