Position Overview
Fever, a leading tech platform for culture and live entertainment, is committed to democratizing access to culture and entertainment through cutting‑edge technology and data‑driven approaches.
About the Role
- Manage the activation of customer data to develop and execute an end‑to‑end CRM strategy and communications plan leveraging appropriate marketing channels (email, push notifications and in‑app messages).
- Continuously refine multi‑channel communications and develop retention strategies to deliver an outstanding customer experience, applying best practices and staying current with the state of the art in CRM.
- Support the CRM Manager to define the customer lifecycle and help define contact strategies across all touch‑points as well as key client segments for improved targeting and program effectiveness.
- Ensure all campaigns have clearly defined success metrics, tracked and analysed; oversee weekly/monthly reporting and ad‑hoc...