Lead the development of CRM/CDM strategies, including audience segmentation, targeting, and lifecycle planning to drive engagement and database growth.
Plan and execute data-driven customer journeys across CRM touchpoints (e.g., email marketing), from strategy to implementation.
Analyze campaign performance and user data to generate actionable insights and continuous optimization plans.
Manage end-to-end CRM campaign execution, including briefing, production, QA, and deployment.
Collaborate with internal teams (Creative, Developers, Data) and external vendors to ensure seamless campaign delivery.
Act as the main point of contact for clients, ensuring clear communication, alignment, and timely delivery of CRM/CDM initiatives.
Ensure high-quality deliverables across all campaigns, including content accuracy, personalization logic, and technical execution.