The Regional CRM Manager / Senior CRM Specialist is responsible for leading and developing the CRM and client engagement function across AMIRI and ALO within the region. This corporate‑based role plays a strategic and operational part in strengthening client acquisition, retention, loyalty, and overall client experience across all markets and channels.

The position will focus on establishing and elevating the CRM department by implementing client‑centric strategies, driving meaningful activations and events, enhancing customer journeys, and building long‑term relationships with high‑value clients. The role requires close collaboration with Retail, Marketing, VM, and Operations teams to ensure alignment between commercial objectives, brand positioning, and client engagement initiatives.

This role combines analytical thinking, creativity, and strong execution capabilities, with a clear focus on growing the client database, increasing retention, and elevating client lif...