As a CRM Intern, you will develop, build, and manage campaigns that encompass all aspects of the customer experience at FairPrice Group (FPG). You will collaborate closely with creative and data‑driven teams to develop and orchestrate campaigns across all customer communication channels (e.g., Email, Mobile Push Notifications, SMS) and across all FPG Business Units (including online groceries, retail, food services, and loyalty programs). In this role, you will utilize Marketing Technology platforms to push the boundaries of data‑driven customer communications. Daily tasks will involve building and testing various content ideas, customer segments, personalization formats, and optimizing campaigns for maximum effectiveness.

• Assist the CRM Team in planning, setting up, and launching daily campaigns across all CRM touchpoints (e.g., Email, Mobile App Push Notifications) using Salesforce Marketing Cloud.
• Track, measure, and report on ...