About the Role Our north star is simple: serve the right customer with the right wine at the right time. As our CRM & Digital Content Specialist, you'll help make that happen by executing email programs across the full customer lifecycle, coordinating promotional content on our website, and bringing AI tools into your daily workflow across all of it. You'll work directly under the Head of CRM as a key contributor and thinking partner, with visible impact and real room to grow. Hybrid/Remote. Key Responsibilities Email Campaign Execution & Support * Build, QA, and deploy email campaigns across promotional, lifecycle, and transactional channels in Braze, using AI tools to accelerate template development, copy, and coding * Support the weekly email calendar, coordinating with Merchandising and Content to ensure on-time delivery * Build and maintain audience segments using Boolean logic, behavioral triggers, and purchase history to reach the right customer with the right wine at the right ...