Main Responsibilities:
CRM Database Maintenance
* Account merging and data clearance to improve data quality of the database.
* Communicate with other subsidiaries for cross-store merging and with the stores for feedback on data entry quality.
CRM Activations
* Adapt the group segmentations to the local strategic needs, focus on the targeted segments and coordinate corresponding action plans.
* Execute CRM activation plans to improve recruitment, retention and loyalty rate, measure effectiveness and follow up plans.
Clienteling Activities
* Support outreach campaigns through one-to-many or one-to-one communication channels including outreach lists, assets building and reporting.
CRM Analysis and Reporting
* Prepare and present monthly CRM dashboard to the stores and to the management.
* Produce ad hoc CRM reports including customer trends, focuse...