Position Overview
Main Responsibilities:
CRM Database MaintenanceAccount merging and data clearance to improve data quality of the database.Communicate with other subsidiaries for cross-store merging and with the stores for feedback on data entry quality.CRM ActivationsAdapt the group segmentations to the local strategic needs, focus on the targeted segments and coordinate corresponding action plans.Execute CRM activation plans to improve recruitment, retention and loyalty rate, measure effectiveness and follow up plans.Clienteling ActivitiesSupport outreach campaigns through one-to-many or one-to-one communication channels including outreach lists, assets building and reporting.CRM Analysis and ReportingPrepare and present monthly CRM dashboard to the stores and to the management.Produce ad hoc CRM reports including customer trends, focused métiers, targeted customer se...