Job Description

Join the LEGO Group as CRM Channel & Content Manager: Drive strategic growth in member engagement, revenue, and personalisation!

You will play a key role in expanding member relationship channels and personalisation efforts. You'll identify new opportunities to enhance content and drive member engagement, retention, and revenue growth across all touchpoints.

Please note the work location is in Copenhagen, Denmark and no relocation assistance is offered for this role.

Core Responsibilities

• Develop and implement a content strategy that aligns with membership and personalisation objectives and business goals.
• Explore and integrate new communication channels into the CRM mix, ensuring they meet our standards for engagement and deliver on performance metrics.
• Oversee the creation of diverse, high-quality content for each channel, ensuring brand consiste...