Position Overview
Overview
The Digital Marketing Department at IE University is looking for a CRM & Automation Manager, with previous experience (5 years or more) managing CRMs and automated customer journeys. The selected candidate must be familiar with the use and direct management of CRMs and all associated marketing activity.
Responsibilities
Key Responsibilities:
CRM Strategy Development : Devise and implement a comprehensive CRM strategy to increase customer activation, engagement, retention; prevent churn and drive enrollments. Defining and implementing touchpoints throughout the customer journey , via automated email or other channels (SMS, WhatsApp, Call), to engage users in the digital environment and boost conversion rates at various stages of the funnel. Lead the research, selection and implementation of marketing automation toolset for captu...