Position Overview
Description
Robert Half Marketing and Creative has a client that is looking for a skilled CRM and Email Marketing Manager to join our team on a contract basis in Lakewood, Colorado. This role is integral in developing and executing customer relationship management strategies to enhance engagement, retention, and business growth. With a focus on leveraging tools like Salesforce and Pardot (Marketing Cloud Account Engagement), you will drive impactful campaigns and optimize customer journeys.
Responsibilities:
• Design and implement CRM strategies to nurture leads and improve customer lifecycle performance.
• Collaborate with sales, content, and product teams to create targeted, multi-channel marketing campaigns.
• Analyze customer data and campaign metrics to provide actionable insights and enhance campaign effectiveness.
• Ensure seamless integration of CRM platforms with other marketing and sales tools, maintaining data accuracy a...