BUILD THE RIGHT RELATIONSHIPS & NETWORK

• Identify and develop relationships with Creators whose organic reach can add value to the business in the Active Lifestyle (Fitness) playground, to support us in building brand and product trust
• Take the time to understand each Creator’s interests, goals, and ambitions, building genuine connections and authentic relationships.
• Identify opportunities to develop meaningful projects and activities that work for both Red Bull and the Creators. Once a strong connection and relationship is established, explore how to integrate and activate each opinion leader in an authentic Red Bull way.
• Work with Product Expert to overcome product barriers and ensure Creators are true product ambassadors, while being confident to walk away where there is not a natural fit.

CREATOR MARKETING EXECUTION IN THE ACTIVE LIFESTYLE (FITNESS) PLAYGROUND