A Day In The Life

A Creative Strategist will be the lead ideator on strategic accounts. They are required to have a robust understanding of paid social creative best practices, their client's brand, performance goals, historical data, current e-commerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client's growth. Creative Strategists know how to act fast to capitalize on good results, or on the flip side know what to change if an ad isn't performing to their goal. This means testing with the intention of moving the needle on key performance metrics — from improving CPA, CTR, or ROAS to driving brand awareness. Creative Strategists pitch new ideas and concepts to clients, write scripts, and follow the execution and review of ads through to production and delivery to clients. An idóneo candidate for the Creative Strategist role is a self‑starter who is passionate about maximizing success for their clients through creative st...