Accelerate mobile app performance as a Performance Marketing Manager. Engage in effective channel management on Meta and Google while executing innovative creative tests for maximum impact.
In this independent contributor position, you will oversee day-to-day ad campaigns and collaborate with the Growth Product Marketing Manager for campaign strategy. Your critical analysis of performance metrics will drive improvements in user acquisition efforts.
Key Responsibilities:
• Oversee daily operation of Meta and Google Ads
• Lead app growth initiatives through strategic Apple Search Ads
• Implement creative testing across audiences and formats
• Manage attribution and reporting via MMP setups
• Collaborate on optimizing app store and landing pages
Requirements:
• 3–6 years managing paid performance channels
• Proficiency with Meta and Google Ads optimization
• Experience in app growth methodologies and MMPs
• Adept at data analysis and reporting
• Expe...