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Responsibilities

• Creative Vision & Brand Identity : Define and oversee the brand’s creative direction across all channels and markets, ensuring a cohesive, innovative, and impactful identity.
• Content Ideation & Writing : Actively generate and write creative concepts for campaigns, social media, and brand activations - translating strategy into concrete content ideas.
• Hands‑on Production Involvement : Play a direct role in photo and video shoots, from briefing and scripting to on‑set creative guidance, ensuring content is aligned with the brand’s vision.
• Campaign Leadership : Lead the ideation and execution of major creative campaigns (product launches, seasonal activations, partnerships), from concept through delivery.
• Cross‑Channel Storytelling : Guarantee compelling and consistent storytelling across digital, s...