Creative Vision & Brand Identity: Define and oversee the brand’s creative direction across all channels and markets, ensuring a cohesive, innovative, and impactful identity.
Content Ideation & Writing: Actively generate and write creative concepts for campaigns, social media, and brand activations - translating strategy into concrete content ideas.
Hands-on Production Involvement: Play a direct role in photo and video shoots, from briefing and scripting to on-set creative guidance, ensuring content is aligned with the brand’s vision.
Campaign Leadership: Lead the ideation and execution of major creative campaigns (product launches, seasonal activations, partnerships), from concept through delivery.
Cross-Channel Storytelling: Guarantee compelling and consistent storytelling across digital, social, retail and customer experience touchpoints.