Role Description

We're looking for a Creative Brand Strategist who understands sports, culture, fandom, and storytelling. This role will be responsible for shaping the brand narrative, campaign direction, content strategy, and fan engagement initiatives for our sports properties and franchises.

The ideal candidate can connect business objectives with creative thinking, turning insights into impactful campaigns that build communities and drive engagement.

Responsibilities

• Develop and execute brand strategy for sports teams, leagues, and tournaments.
• Create campaign concepts, content pillars, and seasonal communication plans.
• Build fan engagement strategies across digital, social, on-ground, and community platforms.
• Work closely with creative, design, content, and production teams to bring campaigns to life.
• Analyze audience behavior, sports trends, and cultural i...