The Company

        Our client, a leading Asian gaming marketing company, has joined forces with a prominent business group in India to form a strategic joint venture designed to accelerate the growth of the esports, gaming, and youth entertainment ecosystem in India.

        The partnership combines deep expertise in gaming marketing, media, and community building with strong financial backing and local market presence, with the ambition of building one of India’s leading youth gaming and entertainment companies.

        The venture is focused on developing category-defining gaming and entertainment IPs and operating a next-generation gaming marketing agency that connects global brands with next-gen audiences through a powerful youth gaming brand umbrella.

        The company’s first major IP, a nationwide college gaming league launched in late 2023, has already established its...