Responsibilities

• Lead and execute the national sales and business development strategy to drive revenue growth, profitability, and market expansion.
• Transform the commercial approach from traditional product selling to customer‑centric, solution‑based partnerships.
• Drive sales performance through strategic pipeline management, forecasting accuracy, and successful execution of major bids and projects.
• Develop and coach internal and external sales teams, fostering a high‑performance and customer‑focused culture.
• Identify and secure new business opportunities, strategic partnerships, and key accounts to strengthen long‑term growth.
• Champion CRM adoption and sales enablement initiatives to improve transparency, productivity, and consultative selling capabilities.
• Monitor market trends, customer needs, and competitor activities to refine go‑to‑market strategies and strengthen competitive positioning.

Re...