ROLE SUMMARY

Reporting to theMarketingLead –Oncology, theCountry BrandManageris accountable forplanning, leading and implementing marketing strategies and tacticsfor current and new product launch.The CBMowns the budget and execution of programsin accordance withstrategic direction ofbrandleveragingon omnichannel approach.CBMis responsible fordriving financial performance and management of franchise A&P,identifymarket opportunities, and actions designed to increase market shareand prepare the market launches.Part of the responsibilities, the CBM gathers and articulates HCPs and patient insights collaborating effectively with cross functional team members to execute strategic planning in different brand life cycle, in line with Pfizer’s purpose to drive patient access to treatment.Ensure maximization of financial and human resources consistent with local and global asset/portfolio strategies.

ROLE RESPONSIBILITIES