**Role Purpose:**

1. As a key player in the Corporate Communications Group, position us as a company with strong values and a distinctive profile to our major target groups, media, general public, patients, job seekers and our employees.

2. Enhance the company’s reputation among internal and external stakeholders through comprehensive integrated communication, aligned with the company’s key strategies, statements, topics and projects.

3. Drive the strategic positioning and brand identity of the corporate brand to enhance the corporate image. As part of this effort, ensure brand consistency through the management of brand assets and governance.



**Key Job Accountabilities:**

+ Lead corporate reputation building in close collaboration with internal and external stakeholders, as well as global counterparts.
+ Lead the development, management, and enhancement of the corporate brand, while formulating communication strategies that effec...