Develop compelling, brand‑aligned copy for multi‑channel marketing campaigns, including digital, social, email, SMS, direct mail, and event materials.
Write and edit content for thought leadership assets (white papers, blogs, webinars), executive communications, and sales enablement tools.
Collaborate with creative teams, content managers, and campaign leads to ensure messaging consistency across B2B, B2C, and B2Provider audiences.
Adapt complex healthcare and product information into clear, engaging language for diverse audiences while maintaining compliance and accessibility standards.
Support AI‑enabled workflows for drafting and optimization, applying human review for accuracy, tone, and regulatory adherence.
Maintain Optum Rx brand voice and style guidelines across all content; contribute to updates and refinements.
Participate in content QA and approval processes, ensuring accuracy, complia...