Partner with the Senior Manager and media agency to develop full-funnel media plans for key product franchises, as well as performance media campaigns specifically designed to drive sales on our DTC website.
Collaborate with Publicis, our media agency, successfully plan and execute 2-3 full-funnel brand campaigns per year to drive brand awareness, consideration and conversion across multiple channels (paid social, OLV, programmatic and more)
Execute always on lower funnel paid search and lower funnel social media campaigns with Publicis in close partnership with the ecommerce team to support DTC website including promotions and key moments to drive sales
Partner with affiliate team to drive sales on DTC with key publishers during big bet moments by strategically increasing commissions and investing in flat fee placements