At Beautycounter, we go beyond clean to get safer beauty into the hands of everyone. Launched in 2013 as a direct-to-consumer beauty brand and acquired by the Carlyle Group in April 2021, we develop and distribute roughly 100 beauty products across skin care, makeup, and personal care, serving both the United States and Canada.

In addition to our Never List™, which excludes over 2,800 questionable ingredients from our formulations, we’ve established a rigorous set of safety standards for both our products and our manufacturing partners. And, through our advocacy efforts, we’ve helped introduce more health-protective legislation to the beauty industry.

Beautycounter is proud to be a Certified B Corporation that’s committed to more sustainable packaging, responsible sourcing, and a policy of total transparency. Awards include Fast Company's Most Innovative, Allure's Best of Beauty, Glamour's Beauty Awards, Refinery29's Innovators List, WWD's 2019 Best-Performing Bea...