Assist in content marketing initiatives to drive traffic, engagement, and leads
Work in a team environment and collaborate on content ideas and goals
Research industry trends; collect and compile articles and information from internal and external resources for the company’s use
Research facts to ensure accuracy and eliminate errors and misstatements
Measure and optimize content on a regular and ongoing basis
Generate content for email, blogs, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs
Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings
Develop sales content for presentations, RFP templates and trade show events
Conduct research and interviews for writing assignments